Racha Tarazi is a cross-media experience designer. Studying architecture before obtaining an MFA in Design and Technology from Parsons School of Design, New York City, Racha currently works in Amsterdam and Amman.
Working as an architect and information architect, Racha co-founded Syntax Design then moved to New Media in NYC, where she worked as an interaction designer for the award-winning digital agency R/GA in New York and London while teaching digital design at Parsons School of Design.
Racha saw the value of crossing cultures and carried her experience as an independent consultant in Experience Design and building new brands between NYC, Dubai, and Jordan. She founded M-E Living Amman, the first boutique-designed store with a gallery atmosphere. She creatively lead DI; a design studio; that was responsible for the upgrade of the Jordan National Museum.
As an artist, Racha's work questions the meaning of public spaces, looking at how space connects with people and how people connect to each other within them. Technology, humour and play are utilised in Racha’s projects to increase face-to-face interactions. Using new media and new technologies her artwork aims at evolving existing spaces and daily life settings into a new narrative.